Your Partner in Marketing Excellence
✨ 20+ years industry experience
✨ High education published author
✨ Bona fide brand therapist
✨ Striver of excellence
✨ People-centric & data driven
Empty wagons make a whole lot of noise so instead of giving you the drawn out résumé, go ahead and book your free consultation so you can get growing!
A short story about us
Growth problems rarely start where they show up.
For years, I watched the same pattern play out in both corporate and nonprofit spaces.
Sales are down? Increase the ad spend.
Donations are down? Send another marketing piece.
Need more revenue? Do more marketing.
But there was one question I rarely heard anyone stop to ask:
Why aren't we getting more sales in the first place?
That question changed the way I thought about marketing—and eventually, the way I thought about growth.
I started looking beyond the marketing.
While earning my master's degree in Digital Marketing and Data Analytics, something clicked.
The numbers could tell us what happened. Sales declined. Engagement dropped. Customers weren't returning. A campaign didn't perform as expected.
But knowing what happened isn't the same as understanding why it happened.
And if you don't understand the why, it's easy to invest more money, time, and resources into solutions that were never designed to solve the real problem.
That realization shaped the work I do today.
I began looking beyond individual campaigns and marketing metrics to understand the bigger picture: customer behavior, business performance, operations, decision-making, and the way all of those things work together to influence revenue.
Because sometimes marketing is the problem.
And sometimes it isn't.
That's why Peach Fuzz Strategy Group exists.
Peach Fuzz helps established businesses understand what's really happening when growth isn't going the way they expected.
Rather than starting with another tactic, campaign, or tool, I start with the information already inside the business.
Customer data. Operational data. Performance data. The decisions you've made. The things you've tried. The signals that may have been easy to overlook when everyone was busy trying to fix the problem.
I bring those pieces together to identify where revenue may be leaking, uncover what's contributing to it, and help leadership determine what to do next.
It's a different way of thinking about growth.
Diagnose before you prescribe.
Because spending more isn't a strategy. Doing more isn't always the answer. And your next move should be informed by more than the symptom that's easiest to see.
A little about the strategist behind Peach Fuzz.
I've spent more than 20 years across marketing, communications, strategy, and data-informed decision-making, with experience spanning corporate, nonprofit, franchise, small business, and military environments.
I'm also a U.S. Navy veteran and hold a master's degree in Digital Marketing and Data Analytics.
But my grandmother used to say, “Empty wagons make a whole lot of noise.”
So I won't give you the long, drawn-out résumé.
What matters most is what all of that experience has taught me: businesses rarely suffer from a shortage of information. More often, the challenge is knowing which information matters, what it's telling you, and how to turn it into a decision.
That's the work I love.
I ask questions. I connect dots. I challenge assumptions. And I help leaders see what's happening in their business more clearly so they can make smarter decisions about where to go next.
What is your data trying to tell you?
If revenue has stalled, declined, or simply isn't growing the way you expected, the answer isn't automatically to do more.
There may already be signals inside your business pointing to what's getting in the way.
Let's find them.
Short title
Short title
Feel free to include your background, experiences, and any unique aspects that set your business apart. Highlight your mission, values, and the benefits your customers can expect.
